About

Reviving the old age remedies of our grandmothers, using the culturally rich ingredients passed down to us .

Our products, are completely chemical free and purely natural, bottled with desi totkas handed down to us in our grandmothers’ legacies, and a whole lot of love.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

We are proudly
Pakistani.

  • Proven Results

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  • Made In Pakistan

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  • All Day Comfort

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The world needs to move fast to make a meaningful
difference in the fight against climate change.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

A word from our founder.

Hair care is an inherited form of love, In Pakistan we all have experienced the bliss of a proper hair oil massage session by our loving mothers and grandmothers. Brimming with ingredients ancestrally applauded for their benefits bottled together, with love and care and warm memories for your hair.
I started Hair Matters as a backyard project out of my love for Hair Care in 2016, often being praised for my own hair, I wanted to present the people around with the same.
- Alizeh Shah Malik