Message From Founder

Alizeh Shah Malik – CEO, Hair Matters

Hair Matters began with my nani’s recipes—simple, trusted remedies passed down with love. What started as a personal journey to heal my own hair transformed into something much bigger: a community that believes in real care, rooted in tradition, backed by science, and driven by purpose.

At Hair Matters, we don’t just sell products—we share stories, celebrate
confidence, and evolve with you. From our in-house formulations to our team of
incredible women leading the way, every drop reflects our belief that hair care
should feel personal, powerful, and honest. Thank you for trusting us to be part of your journey.
Let’s continue to grow—together.

Feel the Difference.

Our Story

Hair Matters began over 10 years ago with a simple idea—to bring my nani’s trusted, time-tested hair oil recipes to life. These traditional remedies were more than just oils; they were real solutions for real hair problems. That legacy of care and results became the heart of our brand.

Today, Hair Matters has grown from a heritage oil brand into a modern, innovation-led haircare line. We blend tradition with technology to create safe, effective products for all hair types and life stages. As the first Pakistani haircare brand to be PCSIR tested, we’re proud to offer lab-formulated, chemical-free, and paraben-free products made in our own facility.

At our core, we’re driven by a commitment to women empowerment. Our team of inspiring women leads with passion and purpose. “Feel the Difference” is more than a slogan it reflects our belief that hair is personal and powerful.

We now offer a wide range of products for women, men, and children because every hair journey is unique, and every story matters.

Certifications

Proud to Be PCSIR Certified & Chemical-Free, Authentically Yours!!

At Hair Matters, we're proud to be PCSIR certified. All our products are tested in labs, certified from the UAE lab, and are cruelty-free, paraben-free, and free from harmful chemicals. We use only organic, high-quality ingredients and follow eco-friendly practices even our packaging is carefully chosen to be safe and sustainable.

PCSIR Certified

Lab-tested for quality and safety by PCSIR

Vegan

No animal ingredients or by-products

Halal

Meets halal standards, free from prohibited substances

Sustainability

Each product on the Chella menu is unique and handcrafted

Cruelty Free

Never tested on animals at any stage

SLS Free

No harsh foaming agents like Sodium Lauryl Sulfate

PCSIR Certified

Lab-tested for quality and safety by PCSIR

Vegan

No animal ingredients or by-products

Halal

Meets halal standards, free from prohibited substances

Sustainability

Each product on the Chella menu is unique and handcrafted

Cruelty Free

Never tested on animals at any stage

SLS Free

No harsh foaming agents like Sodium Lauryl Sulfate